Programmatic desktop in multichannel campaigns

Desktop has long been the classic choice in programmatic media buying. However, the framework has changed significantly since the introduction of GDPR. Third-party cookies, which for years were the backbone of all targeting on the stationary internet, are increasingly being blocked by browsers or deleted at shorter intervals.

Alternative methods for identifying users, such as customer IDs, are gaining popularity, and other targeting types are also being used more frequently. Splicky is now able to extend its expertise from in-app marketing to the desktop channel and offers a range of features tailored to this.

Targeting – options for desktop

Use a variety of targeting options such as geo, website URL and many more to optimise your desktop campaigns to the desired target group.

Geo targeting
Scheduling
Privat deals
ZIP targeting

Classic channel

Inventory for desktop channels

Even though the use of mobile devices is constantly increasing, desktop is still a perfect opportunity to reach your target group with different advertising formats in a brand safe environment.

Desktop channel publisher

Reach your target group on various websites and platforms. Our publisher partners guarantee high-quality placement and maximum visibility for your campaigns.

lecker.de
kicktipp.de
radiozet.pl
Ckicker.de
stayfriends.ch
onlinefussballmanager.ch
autoscout24.at
watson.de
thesun.co.uk
wetter.com
essen-und-trinken.de
auto-motor-und-sport.de
futbin.com
kochbar.de
krone.at
skyscanner.ch
t-online.de
kurier.at
marieclaire.co.uk
express.co.uk
wetteronline.ch
onet.pl
boerse-online.de
fcnews.cz
independent.co.uk
gazeta.pl
lablue.ch
transfermarkt.fr
foodnetwork.co.uk
unilad.co.uk
freenet.de
waz.de

Other available channels

Discover other channels to reach your target group in a targeted manner. Utilise the advantages of DOOH, CTV, mobile and audio to comprehensively design your marketing strategy.

DOOH

Reach your target group via digital screens in public places – location-based, dynamic and in real time.

CTV

Utilise the reach of connected TV and combine traditional media with digital precision on streaming platforms.

Mobile

Play mobile advertising programmatically and reach your target group everywhere – personalised on smartphones and tablets.

Audio

Place targeted audio adverts in podcasts and music streams and address your target group in moments of full attention.