Programmatic CTV – advertising on the big screen

Connected TV (CTV) is a term that is used in many forms on the market. Addressable TV, IPTV and a few other terms are also commonly used. In essence, it is about marrying the advantages of TV and IP-based media.

The strong emotional impact of TV advertising combined with the granular targeting possibilities that digital advertising enables is a powerful tool for marketers.

CTV + Mobile Advertising

Tracking and optimisation

What CTV and mobile advertising have in common is that they both rely on device identifiers for tracking and targeting. Splicky enables its customers to address users on the big screen with the right contact doses and sequential messages or via retargeting.

In the context of multichannel campaigns, CTV plays an important role; time and location targeting are essential for success.

Targeting options for CTV

Reach your target group with specific targeting options on CTV. Choose from categories, geodata and other options to place your adverts exactly where they will have the greatest impact.

Geo Targeting
Language
Devise
Traffic source
Category
Privat deals
Planing

Expand the advertising possibilities

Inventory for CTV

The change in viewing habits and the expansion of the portfolio are also expanding the advertising opportunities.

CTV increases the reach and inventory with a decreasing CPM. At the same time, the targeting options and tracking improve. In addition, the completion view is almost 100%.

CTV Publishers

Our platform gives you access to a large number of leading CTV publishers. Utilise the reach and potential of these platforms to spread your message efficiently.

Other available channels

Discover our other channels to reach your target group in an even more targeted way. From mobile to CTV to audio – we offer you comprehensive options to place your message where it will have the greatest impact.

Desktop

Plan and implement visually appealing campaigns that convince users on the computer with detailed content.

DOOH

Reach your target group via digital screens in public places – location-based, dynamic and in real time.

Mobile

Play mobile advertising programmatically and reach your target group everywhere – personalised on smartphones and tablets.

Audio

Place targeted audio adverts in podcasts and music streams and address your target group in moments of full attention.