Outstanding mobile programmatic advertising

Mobile is Splicky’s DNA. We have been offering agencies, advertisers and trading desks mobile marketing in real time since 2013. Mobile is at the centre of every multichannel campaign. It is consumers’ most personal device and accompanies them throughout the day and is often used in parallel with other media.

Splicky supports all relevant advertising formats such as banner, native, rich media and video ads. Purchasing takes place via the leading SSPs with maximum transparency and control.

Although all auctions are CPM-based, our sophisticated algorithms and machine learning processes also enable customers to buy CPC-based via our demand-side platform.

Mobile Marketing

Tracking and optimisation

Mobile marketing takes place in two worlds, the world of the browser and the in-app world.

Depending on where the user is addressed, different technologies are required for tracking and optimisation.

Splicky supports cookies for the mobile web as well as the various operating system-specific ID approaches. In addition to its own tracking technology, Splicky has a number of partnerships with industry-leading providers such as Adjust and Kochava.

Splicky integrates the relevant KPIs of advertising customers into its own platform and, thanks to machine learning algorithms, enables granular optimisation of KPIs such as visits, completion rates, installs or in-app transactions in real time.

Transparency

Our platform utilises the latest advances in programmatic advertising to deliver highly targeted and effective campaigns.

Control

Our platform utilises the latest advances in programmatic advertising to deliver highly targeted and effective campaigns.

Inventory

Our platform utilises the latest advances in programmatic advertising to deliver highly targeted and effective campaigns.

Drive to store

Optimise campaigns and increase their efficiency

Splicky offers the option of storing your own lists of branches or places of interest. For these points, Splicky will document the change in visitor numbers based on cooperation with the connected data partners and automatically calculate a correlation to the impact of mobile advertising environments.

For example, it can be recognised whether the display in certain in-app or mobile web environments drives more users to a POS than others. Thanks to these findings, Splicky customers can optimise their campaigns and increase their efficiency.

Targeting options for mobile

There are several targeting options in the digital audio sector. GEO, ZIP, scheduling and private deal targeting are possible via Splicky.

Geo Targeting
GPS
Weather
Operating system
Planing
Wifi network provider
Language
Website URL
Target group
Category
App-Name
Device
Synch screen
Privat deals

Inventory for mobile channel

In-app or mobile web – due to our large number of IAB and App Store categories, we enable a broad spectrum of campaign strategies.

 Sport

Games

Technology

Travel

Health

Other

Special interest

Art & Entertainment

News

Business & Finance

Automobil

Style & Lifestyle

Mobile channel Publishers

Wide reach and fragmented audience – In a consumer world that is always online, a campaign should focus on its mobile audience and present relevant content at all relevant touchpoints.

Audiomack
Foot Mercado
Go Feminin
Kicker
Lablue
The Sun
TV Spielfilm
Watson
Candy Crush Saga
Focus
Gumtree
Krone.at
LOVOO
T-online
Upday
Welt
FOCUS Online
Futbin
Independent.co.uk
Kurier
Radio.net
TV Movie
Vinted

Other available channels

Discover other channels to reach your target group in a targeted manner. Utilise the advantages of DOOH, CTV, desktop and audio to create a comprehensive marketing strategy.

Desktop

Plan and implement visually appealing campaigns that convince users on the computer with detailed content.

CTV

Utilise the reach of connected TV and combine traditional media with digital precision on streaming platforms.

DOOH

Reach your target group via digital screens in public places – location-based, dynamic and in real time.

Audio

Place targeted audio adverts in podcasts and music streams and address your target group in moments of full attention.