Drive-to-store or footfall measurement helps you to better understand visitor flows at your point of sale or point of interest. The visits during a zero measurement (without marketing activities) are compared with the visits during an active campaign.
This allows you to specifically analyse how effective your measures are in programmatic advertising and optimally adjust your campaigns in Splicky accordingly.
Splicky works closely with partners such as Adsquare and the Swiss TX Group to provide you with the best possible data.