Our technology makes it simple to buy ad impressions on Mobile, Desktop, DOOH screens, and CTVs – in real-time. By taking into account multiple targeting parameters, Splicky helps to optimize your spend, thus enabling advertisers to bid only on impressions which match their targeting requirements using programmatic buying techniques.

Drive to Store or Footfall Measurement serves to report visitor flows to the point of sale or point of interest.

In such a measurement, the comparison is made between the visits to a location during a zero measurement (visits to a location without any marketing activity) and the visits achieved during a live campaign.

In the context of Programmatic Advertising this gives the agency or advertiser the opportunity to optimize their own Programmatic campaigns in Splicky based on the insights gained.

Splicky works in the respective markets with Adsquare or national data partners such as the Swiss TX Group.